My name is Alex Schaeffer and I'm a Copywriting Graduate Student at SCAD. I've been curious since I was a little kid and asked my mom "Did the cavemen ride the dinosaurs?" Today I'm still curious, and here's some things found along the way, between question and answer.
This is Cranergy. In my Copywriting for Print class we are working with an Art Director and were given the assignment to pick a new product and create an IMC (Integrated Marketing Campaign) for the brand. It’s an energy drink, but not an energy drink, it’s Cranergy. More on it later.
