relish it all: alex's tumblr: Archive

Five Last Weeks

I haven’t been updating my Tumblr very regularly in no way, shape, or loose form. Let’s try sharing some things. Things are getting hectic with finishing up my M.A. at SCAD and job searching—but it’s an exciting time. I’m heading up to NYC from May 16-18th, and one step closer to actually moving there (hopefully) come this summer. Next week I’ll be pushing out my...

Apr 29th

Apr 25th

Feb 9th

Facebook Burma-Shave Exercise

Today in my copywriting class we were to create a Burma-Shave-like rhyming tactic for Facebook. Hopefully this makes you laugh. Poke that girl Poke her back Now poke her In the sack Facebook.

Feb 9th

Feb 8th

Feb 7th

10 notes

Beef.Org Manifesto Exercise

In my Exploring Copywriting Genres class we write exercises in different styles/genres of writing. Our most recent exercise was to write a Manifesto for either Beef.Org or vegetarianism. I chose the former, written in the style of the 37signals manifesto. It is as follows: 1. The top link. Take your rightful place in the food chain. Why else would we have opposable thumbs if not to hold our...

Feb 7th

“Memories and perceptions are ever-changing so it is necessary to write before...”

– Realization by me, while reading Zen in the Art of Writing by Bradbury

Feb 6th

“Zest. Gusto. How rarely one hears these words used. How rarely do we see people...”

– Ray Bradbury, “Zen in the Art of Writing”

Feb 5th

Mandarin Chinese + Connecting to my great-granpa

After watching some of Tim Ferriss and Kevin Rose’s Random Show I became acutely interested in learning a new language. I’ve always wanted to travel to Asia, specifically China, Japan, and Thailand. A little family history: my great-grandfather was a missionary in Singapore and published the first educational geography book there. Pretty cool. He was also fluent in Mandarin,...

Feb 5th

Coffee: A short ramble.

I am fascinated by coffee. The aroma, the flavors, and the enormously large ecosystem that delivers South American brew to my cup. It’s really an integral part of my day. Opening the bag and immediately receiving a nostril-pleasing waft of fresh grounds. Scooping out the grinds, being careful not to drop not even a single spec—as if it was the most valuable resource in the world (it is). Then...

Jan 20th

The Future of Advertising? →

Fast Company article on the future of advertising. I don’t completely agree with the arguments made in this piece—especially ending on the note of the industry contracting. However, it was interesting to learn more about other ad schools including Hyper Island—although I don’t want to create advertising in a vacuum.

Nov 18th

Jul 14th

“Oh no! It’s the cannibalistic vampire!”

– Mark Stokes (via atower)

Jul 13th

Jul 12th

"yeah thats not what I was looking for at all." →

I sincerely hope I get to do an advertising job as hilarious as this graphic designer.

Jul 12th

I love free things—especially free music. →

Trent Reznor’s new project, ‘How to Destroy Angels’ EP fo’ free.

Jul 5th

This Country Loves Bacon. →

Jul 5th

Watch

This is a spot for Banana Boat Aloe Lotion I wrote that is currently in the animatic stage but will soon be produced with help from a student from the School of Film & Digital Media at SCAD.

Apr 19th

Reflecting on The Career Fair

This past Friday was SCAD’s career fair. While I’m not looking for a job or internship for the summer since I’ll be here in Savannah finishing my undergraduate degree; I did want some feedback on my portfolio. First off: I had been told there would only be about three agencies there but when I arrived to my surprise I found there was about eight—and they were all stellar....

Apr 12th

Nom Nom Nom: Cocoa and Coconut Snacks →

I’ve been reading Mark Sisson’s Blog as well as his book, The Primal Blueprint and been incorporating a lot of his ideas into my diet. This is a phenomenal recipe that takes about 10-15 minutes and is full of flavor. Delicious little snack balls of glory I made tonight for dessert. They’ve got a really rich flavor and I saved some to have with my coffee tomorrow morning. Came...

Apr 11th

Damn, I got gusto.

Haven’t updated this bad boy in months, so I figured now is a good a time as any to do so. This week I finally finished my application to SCAD Graduate school for a Master of Arts degree in the Advertising Copywriting program. I’m hoping it will give me another year to develop my book better and a deeper understanding of writing. In other news I’m on my sixth week of P90X!...

Feb 26th

“Do your best and forget the rest.”

– Tony Sawyer Horton Jr.

Feb 26th

Oct 5th

Sep 30th

104 notes

Aug 17th

My Book. →

Jun 17th

Thou Shalt tumble More. →

This article was shared via BrandCamp at Partners + Napier, my internship program. I need to start following commandment one more.

Jun 10th

Brand Camp 09'

So excited about working with everyone at Partners + Napier Brand Camp this summer. I start June 1st, to follow all the craziness check out http://twitter.com/AlexSchaeffer

May 22nd

NSAC'n It Up.

I’m on my college’s National Student Advertising Competition team this year. Our client is the Century Council, an anti-binge drinking organization comprised of distillers. Today we presented for Nancy Rice and Deborah Morrison, two distinguished creatives and professors at other leading ad schools. The presentation went well but boy, have we got a lot of work to do. Tomorrow is a film...

Mar 7th

The Doughboy.

Hello Kiddies, On Monday in my Advertising History class we were graced with, among other thing, a special visitor. Our professor told us that the creator of the Pilsbury Doughboy was visiting our class. During our presentations a man of roughly 75 showed up, clutching a small red box, that looked quite aged. Art, our professor, introduced him as Carl. Carl explained he was once the Creative...

Mar 4th

Watchmen Viral Video →

Feb 25th

Arrested Development Movie

Finally, the Arrested Development movie looks like its’ wheels are turning with Michael Cera signing on to the project. If you haven’t checked out this show do it, all the episodes are avaliable via hulu.com You’ll laugh so hard your stomach hurts and be able to watch the episodes again, and again.

Feb 24th